Resume

Experience

Product Designer - DataSnipper🡭

July 2023 - Present

Empowering financial professionals through AI and powerful automation.

• Lead designer to the Innovation and Financial Statement Suite (FSS) scrum teams, deploying solutions for 500,000+ users.
• Led DocuMine; DataSnipper’s first AI-powered product, from discovery to delivery and adoption. Reducing manual searching and reviewing of complex documents by up to 8 hours per document.
• Collaborated with another Product Designer to bring the largest update to FSS including; UI overhaul, AI-integration and Markup.
• Developed WebSnip; improving data capture efficiency by 75% in web environments.
• Authored DataSnipper’s AI Principles (T.A.S.S.), establishing traceable, actionable, supportive, and specific guidelines that shaped the organization’s approach to AI implementation for future products.
• Key figure in the creation, maintenance and design language of the DataSnipper Design System (DSDS). Implemented across 5 scrum teams and dedicated frontend team.

Digital Product Designer - Ooni🡭

August 2021 - June 2023

Bringing the passion for pizza around the world.

• Dedicated designer for e-commerce and companion app scrum teams.
• Redesigned core purchasing flow, driving a 104% increase in online sales and reducing cart abandonment rates by 32%.
• Led the overhaul of the Ooni companion app, introducing community-focused features and in-app shopping capabilities.
• Implemented the Ooni Design System across mobile, e-learning, and e-commerce platforms, creating a consistent experience for 250,000+ unique visitors and reducing design cycles.

UX Researcher & Digital Designer - Finisterre🡭

July 2019 - Jan 2020

• Conducted user interviews, surveys, and focus groups to identify pain points, informing a roadmap for launching community-focused website that targeted new customers..
• Presented strategic recommendations for digital engagement to stakeholders, with broader brand goals of connecting physical locations and digital content.

Freelance Digital & Web Design - Various

2017 - 2020

• Creation of assorted digital content for clients. Including brand books, websites, menus, posters and more.

Education

BSc (Hons) Interaction Design

Sept 2017 - May 2021

Edinburgh Napier University

• 4 years developing expertise in Human Computer Interaction and the creation of digital experiences.
• Dissertation project; Klevr. A modern e-learning platform focusing on the emerging learner problems from the COVID-19 Pandemic.