Resume

Experience

Product Designer - DataSnipper🡭

July 2023 - Present

Empowering financial professionals through AI and powerful automation.

• Led end-to-end product design across the Innovation and Financial Statement Suite (FSS) scrum teams, contributing to features used by over 500,000 global users.
• Collaborated cross-functionally with product managers, engineers, and stakeholders to define product goals, run discovery sprints, and validate solutions through user research and early prototyping.
• Owned the design and experience of DocuMine, DataSnipper’s first AI-powered product. Delivered ~8 hours saved per document, secured 2,000 early access users, and generated 25 pre-launch sales.
• Co-led the redesign of FSS, introducing a new UI, AI-assisted features, and markup tools. Improvements led to faster user workflows and a measurable reduction in support tickets.
• Designed and shipped WebSnip, increasing data capture efficiency in web environments by 75%. Widely adopted by financial users working with online sources.
• Authored DataSnipper’s AI Principles (T.A.S.S.), establishing cross-team standards for responsible AI design—focusing on traceability, actionability, and clarity.
• Co-created and maintained the DataSnipper Design System in Figma, supporting 5 scrum teams and the frontend team with scalable components and shared design tokens.

Digital Product Designer - Ooni🡭

August 2021 - June 2023

Bringing the passion for pizza around the world.

• Sole designer for the e-commerce and companion app scrum teams, designing and delivering features across web and mobile. Supported key product launches and helped streamline team workflows.
• Redesigned the core checkout and purchasing flow, working closely with marketing and data teams to identify friction points. The redesign led to a 104% increase in online sales and a 32% drop in cart abandonment.
• Led a full redesign of the Ooni companion app, exploring new community and commerce features. While the concept wasn’t immediately shipped, it shaped the long-term product vision and informed the roadmap that followed.
• Collaborated with a cross-functional team on an early e-learning platform for on-demand video and subscriptions. The project was later shelved, but the content was repurposed for public marketing channels, supporting product education and campaign launches.
• Rolled out the Ooni Design System across mobile, e-learning, and e-commerce platforms.

UX Researcher & Digital Designer - Finisterre🡭

July 2019 - Jan 2020

• Led qualitative research to uncover customer motivations, pain points, and behaviors across digital and physical experiences.
• Created detailed customer profiles and journey insights that informed early design concepts and content strategy.
• Delivered strategic recommendations for improving digital engagement, aligning insights with brand and e-commerce goals.
• Handed off research and design foundations to a creative agency, which later used them to guide a full website redesign.

Freelance Digital & Web Design - Various

2017 - 2020

• Collaborated with a creative partner to deliver full-service digital projects for local businesses, bands, sports clubs, and community organizations.
• Led the digital side of each project, implementing content strategy, UX structure, and end-to-end website builds.
• Designed and delivered responsive websites using Squarespace, Webflow, and Framer, tailored to each client’s brand and maintained by owners post-launch.
• Supported clients with scalable solutions, focusing on usability, mobile performance, and clear content hierarchy to help them grow their online presence.

Education

BSc (Hons) Interaction Design

Sept 2017 - May 2021

Edinburgh Napier University

• 4 years developing expertise in Human Computer Interaction and the creation of digital experiences.
• Dissertation project; Klevr. A modern e-learning platform focusing on the emerging learner problems from the COVID-19 Pandemic.